Zillow and Trulia lost their contract to receive listings from ListHub and as a result this left Zillow to independently set up agreements with each and every mls across the country to gain access to their data. However, the contract offered by Zillow to the Utah mls was not agreeable, so as of April 13th Zillow will be required to have all listings removed. It is our data after all, so will Zillow step it up? Do they really need to? And unless they can come to an agreement Zillow, the once mighty internet giant may not have the same impact on the Utah market.
In the meantime what kind of impact will this have on home sellers and brokerages in Utah. Zillow had become an internet traffic leader amongst the competitors. With internet presence and exposure for individual properties being so crucial there will be a dramatic change to the exposure they receive. Many brokerages and agents have also come to rely on the leads that are bought from these sites as well so if they don't get the leads from the listings being exposed and they're no longer getting leads from these giant lead agregators where will they get their buyers for your home?
Hmmm, quite the dilema for sellers. And what will the impacts of such a change cause? The lack of exposure for your home will certainly lead to less buyers looking, fewer showings, a lack of serious buyers, lower offers and longer time on the market just to name a few key impacts. This WILL cost home sellers thousands of dollars! Here's an example of the kind of difference in traffic homes receive amongs major websites:
So what can home sellers do to protect themselves you ask?
Remember earlier I said not ALL brokerages will be impact? Well one market leader who truly understands took steps early on to protect it's agents and home sellers from such a calamity, Coldwell Banker. And as such Coldwell Banker will NOT be impacted by this change. Home sellers can protect themselves and their bottomline by choosing to work with the best company, most skilled agents with the insight and resources to provide clients with truly remarkable service. Coldwell Banker and all it's listing data will remain on Zillow and Trulia now and into the future. And it won't cost you extra and will save you from losing thousands of dollars in the long run. If you're planning to sell your home and would like a FREE Consultation or would like more information you can conact me here.